Tag: Broadcasting

PEMRA to grant FM-Radio licences for KP’s merged districts

Pakistan Electronic Media Regulatory Authority (PEMRA) on Friday decided to grant FM-Radio licences for merged districts of Khyber Pakhtunkhwa, erstwhile Federally Administered Tribal Areas (FATA), aimed at providing the latest transmission services there. The decision was taken in a meeting, presided over by PEMRA Chairman Muhammad Saleem Baig, which reviewed the annual performance of the […]

The post PEMRA to grant FM-Radio licences for KP’s merged districts first appeared on Pakistan Press Foundation (PPF).

Pemra destroying radio broadcasting industry: PBA

KARACHI: In a strong statement issued on Saturday, the Pakistan Broadcasters Association (PBA) has condemned the Pakistan Electronic Media Regulatory Authority (Pemra) for what it called attempting to destroy the radio broadcasting industry in the country with its `highhanded tactics’. “Pemra in a move to fill its coffers with irrational levies has started collecting from […]

“Radio is a powerful medium for crisis communication during COVID-19”

Interview with Zohare Ali Shariff, CEO APR: As the world experiences one of the most debilitating and unprecedented health and economic crises of recent times, corporations have a tough task on their hands-how to continue to reach out to their customers and target audiences while keeping business afloat. BR Research sat down with Zohare Ali […]

Radios installed at Panah Gahs to promote personal hygiene

ISLAMABAD: The management of shelter homes has installed large radios at Islamabad-based facilities to promote personal hygiene among its dwellers through provision of content about precautionary measures against coronavirus (Covid-19). Talking to this agency at the G-9 shelter home, Prime Minister’s Focal Person on Shelter Homes Naseemur Rehman said: “The government in collaboration with the […]

Govt plans to fully digitise state-owned radio

ISLAMABAD: The government of Prime Minister Imran Khan, under its vision of introducing modern trends and technology in different sectors, has planned to fully digitize the state-owned radio bringing about a revolution in the field of broadcasting in the country, and to capture the audience at home and abroad including South Asia and Central Asia […]

Radio’s grim prospects

How is radio different from other mediums in Pakistan? Until the last millennium, radio was a major medium of information and news for the semi-literate population. Television, being an expensive technology dependent on then-scarce resource of electricity, was not available to everyone. Newspapers were considered mainly for the urban, literate segments. Radio as an economical […]